{"id":19054,"date":"2018-09-20T19:39:30","date_gmt":"2018-09-20T19:39:30","guid":{"rendered":"http:\/\/vestionline.com\/?p=19054"},"modified":"2018-09-20T19:39:30","modified_gmt":"2018-09-20T19:39:30","slug":"biznis","status":"publish","type":"post","link":"http:\/\/vestionline.com\/biznis\/","title":{"rendered":"BIZNIS"},"content":{"rendered":"<section class=\"single-article main-box-with-padding\">\n<article>\n<aside class=\"info-and-social-header info\">\n<div class=\"article-info-cnt\">\n<h3 class=\"category-name\"><a href=\"http:\/\/rs.n1info.com\/a421564\/Biznis\/Sta-je-Crowdfunding-i-kako-funkcionise.html#\">BIZNIS<\/a><\/h3>\n<p><time class=\"pub-date\" datetime=\"2018-9-20 19:44\">|<span class=\"date\">20.09.2018.<\/span>\u00a0|<span class=\"time\">19:44<\/span><\/time><\/div>\n<div class=\"article-social-cnt\"><\/div>\n<\/aside>\n<h1 class=\"single-article-title\">\u0160ta je Crowdfunding i kako funkcioni\u0161e?<\/h1>\n<figure class=\"media text-over-object cover-photo\">\n<div class=\"media-object-wrapper no-vignette\"><img src=\"https:\/\/rs.n1info.com\/Picture\/234278\/jpeg\/Vladica-Jovanovic\" alt=\"\u0160ta je Crowdfunding i kako funkcioni\u0161e?\" \/><cite class=\"object-source\">Izvor: N1<\/cite><\/div>\n<\/figure>\n<div id=\"authorAndSocialBox\" class=\"pull-left social-article-sidebar\">\n<div class=\"author-box\">\n<p>Autor teksta:<\/p>\n<div class=\"media\">\n<div class=\"author-object\"><a class=\"media-object-link\" href=\"http:\/\/rs.n1info.com\/journalist81\/Tanja-Veselinovic\/1\"><img class=\"media-object\" src=\"https:\/\/rs.n1info.com\/Picture\/9425\/jpeg\/tatjana-veselinovic.jpg\" alt=\"Tatjana Veselinovi\u0107, Tanja Veselinovi\u0107\" \/><\/a><\/p>\n<h3 class=\"author-name\"><a href=\"http:\/\/rs.n1info.com\/journalist81\/Tanja-Veselinovic\/1\">Tanja Veselinovi\u0107<\/a><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"social-vertical\">\n<div id=\"socialContent\" class=\"social-content\">\n<ul class=\"social-wrapper js_socialBox absolute\">\n<li class=\"share-text istinomer-box-item\"><a class=\"js-check-news-veracity\" href=\"http:\/\/rs.n1info.com\/a421564\/Biznis\/Sta-je-Crowdfunding-i-kako-funkcionise.html#istinomer\" data-toggle=\"modal\"><img src=\"http:\/\/rs.n1info.com\/assets\/images\/istinomer\/tt.jpg\" alt=\"Istinomer logo\" \/>Istinomer<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"articleContent\" class=\"single-article-content js_resizeFont\">\n<p class=\"story-lead\">Crowdfunding je alternativni model finansiranja ideja, proizvoda i kampanja, kroz koji se mogu obezbediti sredstva u ranim fazama razvoja ideje ili projekta. Na ovaj na\u010din, u Srbiji je u 2017. godini prikupljeno 700 hiljada dolara.<\/p>\n<p>U Beogradu se 22. septembra odr\u017eava druga konvencija posve\u0107ena grupnom finansiranju, u organizaciji nema\u010dko-srpske inicijative za odr\u017eivi rast i zapo\u0161ljavanje, tima za socijalno uklju\u010divanje i smanjenje siroma\u0161tva Vlade Srbije, Hajnrih Bel fondacije i agencije Brodoto. O konvenciji je za Infobiz govorila koorganizatorka, Vladica Jovanovi\u0107.<\/p>\n<p>&#8222;Postaje sve popularnijie. Ono \u0161to je do sada bio izazov je nedostatak znanja, informacije o tome koliko vremena i na koji na\u010din treba ulo\u017eiti u kampanju. Pro\u0161le godine smo videli kako je Crowdfunding rs ekipa po\u010dela da pru\u017ea i malo vi\u0161e obrazovanja i resurse kako bi se broj uspe\u0161nih kampanja pove\u0107ao. Grupno finansiranje zahteva pripremu kao i svaki drugi projekat. Digitalno je i transparentno, potrebno je da se razmi\u0161lja unapred koje su ciljne grupe, \u0161ta se tim ciljnim grupama nudi.&#8220;, rekla je Jovanovi\u0107.<\/p>\n<p>Govore\u0107i o prednostima, rekla je da oni ka\u017eu da je to 3 u 1, 4 u 1 re\u0161enje, iako se ljudi fokusiraju na to da je to na\u010din finansiranja.<\/p>\n<p>&#8222;To je zapravo i paralelno sa tim da se va\u0161a vidljivost u zajedici pove\u0107a na dru\u0161tvenim mre\u017eama u medijima, da dobijete nove korisnike. Vrlo \u010desto to pove\u0107ava timove, dovodi nove ljude u timove&#8220;, ka\u017ee.<\/p>\n<p>Ka\u017ee da je pro\u0161le godine bilo 16 uspe\u0161nih kampanja.<\/p>\n<p>&#8222;To mo\u017eda zvu\u010di kao mali broj, ali pet godina pre toga ukupno ih je bilo 40 i to je veliki skok. Najpoznatije su kompanije iz kreativne industrije&#8220;, rekla je.<\/p>\n<p>Objasnila je i kako funkcioni\u0161e Crowdfunding.<\/p>\n<p>&#8222;Imate ideju za kampanju, proizvod i krenete da razvijate. Kada imate gotovo re\u0161enje ili prototip, ulazite u komunikacijsku pripremu, strate\u0161ku pripremu same kampanje, pri\u010date sa ljudima u svom okru\u017eenju, da vidite da li postoji interesovanje da vas podr\u017ee. Crowdfunding \u010desto podr\u017eavaju i ljudi van ove zajednice, zapravo vi\u0161e od 50 odsto dolazi sa globalnog tr\u017ei\u0161ta, onda zapravo morate da sprovedete sve to, da odaberete platformu, da vidite koji su sdministrativni pravni tro\u0161kovi, situacije o kojima morate da razmi\u0161ljate. Sprovedete kampanju i nakon toga morate to da realizujete. I sve vreme da izve\u0161tavate ljude o tome&#8220;, ka\u017ee Jovanovi\u0107.<\/p>\n<p><strong>Pogledajte celo gostovanje u emisiji Infobiz:<\/strong><\/p>\n<div id=\"video-af514263-a2fb-4156-a4e5-bb9350f858f7\" class=\"video-player-container js-video-player-container\" data-title=\"BG-INTERVJU-1645-TDV-1\" data-id=\"103293\"><\/div>\n<p class=\"video-source\"><span class=\"source-text\">Izvor:<\/span>\u00a0N1<\/p>\n<div class=\"tags-content\">TAGOVI:\u00a0<a href=\"http:\/\/rs.n1info.com\/tag6717\/finansiranje\/1\">FINANSIRANJE<\/a>\u00a0,\u00a0<a href=\"http:\/\/rs.n1info.com\/tag35511\/ideja\/1\">IDEJA<\/a><\/div>\n<\/div>\n<\/article>\n<\/section>\n<section class=\"comments comments-story main-box-with-padding\">\n<div class=\"comments-top-border\"><\/div>\n<h4 class=\"comments-title\">KOMENTARA 1<\/h4>\n<div class=\"well comment-form-wrapper join-discussion js-comment-form-wrapper\"><button id=\"joinDisscutionBtn\" class=\"form-control join-diskussion-btn\" type=\"button\">Dodaj komentar<\/button><\/div>\n<div class=\"comments-header\">POSLEDNJI KOMENTARI<\/div>\n<article class=\"comment-unit js_commentUnit\">\n<h4 class=\"comment-author\">Boki<\/h4>\n<p><time class=\"pub-date\" datetime=\"2018-9-20 19:54\"><span class=\"time\">19:54<\/span>\u00a0<span class=\"date\">20.09.2018.<\/span><\/time><\/p>\n<p class=\"comment-text\">Hvala. Zainteresovan sam da finansiram. Sad cu pogledati sajt.<\/p>\n<p><span class=\"btn btn-grey no-translate-y comment-likes js_toggleLike\" data-comid=\"4891631\" data-action=\"RecommendLike\" data-docmeniid=\"825852\"><span class=\"js_likeNum\">4<\/span>\u00a0<\/span><span class=\"btn btn-grey no-translate-y comment-dislikes js_toggleLike\" data-comid=\"4891631\" data-action=\"RecommendDislike\" data-docmeniid=\"825852\"><span class=\"js_likeNum\">5<\/span>\u00a0<\/span><\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>BIZNIS |20.09.2018.\u00a0|19:44 \u0160ta je Crowdfunding i kako funkcioni\u0161e? Izvor: N1 Autor teksta: Tanja Veselinovi\u0107 Istinomer Crowdfunding je alternativni model finansiranja<\/p>\n","protected":false},"author":2,"featured_media":19052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/posts\/19054"}],"collection":[{"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/comments?post=19054"}],"version-history":[{"count":1,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/posts\/19054\/revisions"}],"predecessor-version":[{"id":19055,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/posts\/19054\/revisions\/19055"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/media\/19052"}],"wp:attachment":[{"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/media?parent=19054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/categories?post=19054"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/vestionline.com\/wp-json\/wp\/v2\/tags?post=19054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}